How to Start a Health and Wellness Blog as a Coach

Flowell Team
November 7, 2022
5 min read

How to Start a Health and Wellness Blog as a Coach

So, you’ve successfully gotten your coaching business website up and running, you are gaining clients, and now you are looking for new ways to market yourself! 

One of the most powerful marketing tools you can utilize is blogging! 

“But don’t you have to be a professional writer or have years of coaching experience to write a blog?”

Not at all! 

Choosing to write a health and wellness blog is a great way to grow your audience, engage with and relate to your clients, and build SEO (search engine optimization) for your website! It may seem daunting, or you may think that writing is not your strong suit. But that’s okay! As long as you have the right tools, basic sentence structure and grammar skills, and the heart and passion for writing about what you love, you’ll be good to go! Here are a few tips on how to get started! 

Create a catchy name and find your niche

These are the most important steps you need to take before creating your blog. You may find it easier to create a name for your blog after you narrow down your niche. The key is to not be too broad with your topic range. If your coaching specialty is nutrition, stick to topics that relate to food, how it fuels your body, and how to create nutrition plans that help you reach your goals. The more narrowed down your niche is, the more engaged and specific your audience will be. Then, create a catchy name that is unique and one that you can use for your domain name without worrying if it’s already been taken. 

Find a hosting platform and build your blog

Once you’ve named your blog and narrowed down your topic niche, you’ll want to find a hosting platform to help build your blog! There are plenty of hosting platforms to choose from that offer different designs, templates, and styling choices that fit your needs: 

  • WordPress
  • Squarespace
  • Bluehost
  • Wix
  • Weebly
  • Webflow

Once you’ve selected your host, you can go ahead and start customizing your blog! Choose how you want your blog posts displayed, including fonts, graphics, color palette, and how you want to organize your posts. 

Write blog posts

You’re ready to start writing! Make sure to write 4 or 5 core posts that relate to your specific health and wellness niche, then make a consistent schedule for writing and publishing supplemental and additional posts every week. Incorporate SEO keywords in every post and maximize your growth and impact by promoting your blog posts so that you gain more traffic to your website! 

These simple steps can give you the freedom to create an incredibly unique and impactful blog that will help you and your business thrive! Learn more about coaching with Flowell and building your business at!

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