Developing Your Unique Selling Style as a Health Coach: Stand Out and Succeed!

Jessica Graiser
May 19, 2023
5 min read

Congratulations!  If you’re reading this article, that means you’re wrapping your head around selling your offer!  This is SO exciting!!

The Flowell team has extensive experience when it comes to successfully selling a program offer. We also understand the challenges you may face in establishing your own unique selling style. In this blog article, we will share valuable insights and actionable tips to help you create connections, remain authentically you, avoid following the crowd, and adopt a client-centered approach. By mastering these key elements, you'll stand out in a saturated market and build a thriving coaching business.

Creating Connections is a MUST

Establishing strong connections with your potential clients is crucial for your success as a health coach. Here's how you can do it:

Listen and Empathize 

Take the time to truly listen to your clients' needs and concerns. Empathy is the cornerstone of building a genuine connection. Show genuine interest in their stories, struggles, and aspirations. By understanding their unique circumstances, you can tailor your coaching approach to meet their specific goals.

Effective Communication

Communication is key to building trust and rapport with your clients. Clearly articulate your coaching philosophy, methods, and the benefits they can expect. Use simple and relatable language, avoiding jargon or complex terms that may confuse or intimidate your clients. Be an active listener and encourage open dialogue throughout the coaching relationship.

Personalized Approach 

Treat each client as an individual with unique challenges and goals. Customize your coaching programs or services to address their specific needs. This tailored approach not only shows that you genuinely care about their well-being but also increases the likelihood of achieving successful outcomes.

Remaining Authentically You…Because YOU’RE AMAZING!

In a competitive market, authenticity is your superpower. By embracing your unique qualities and strengths, you'll attract clients who resonate with your genuine self. Here's how to stay true to yourself:

Identify Your Values and Mission

Reflect on your personal values and the core purpose of your health coaching business. What are the principles that drive you? Incorporate these values into your branding, marketing materials, and overall business strategy. By aligning your actions with your beliefs, you'll attract clients who share similar values and connect on a deeper level.

Embrace Your Story

Share your personal journey and experiences in a way that highlights your authenticity. Your own struggles and triumphs can inspire and motivate your clients, as they will see that you've walked a similar path. Use your story as a powerful tool to connect and build trust with your audience.

Be Transparent 

Transparency builds trust. Be honest about your limitations and areas of expertise. If a potential client's needs don't align with your skill set, don't be afraid to refer them to another qualified professional. This integrity will demonstrate your commitment to their well-being and strengthen your reputation in the industry.

Although Tempting, Do NOT Follow the Crowd!

To stand out as a health coach, you must avoid blending into the crowd. Be willing to embrace your uniqueness and dare to be different:

Find Your Niche

Instead of trying to cater to everyone, identify a specific niche within the health coaching industry. This could be anything from weight management for busy professionals to stress reduction for new mothers. By specializing in a particular area, you'll become an expert in that field and attract clients who specifically seek your expertise.

Innovate and Offer Unique Services 

Explore innovative ways to deliver your coaching services. Consider incorporating new techniques, technologies, or methodologies that differentiate you from other health coaches. For example, you might offer online group coaching sessions, interactive workshops, or personalized mobile apps to enhance your clients' experience.

Collaborate, Don't Compete 

Rather than viewing other health coaches as competitors, consider collaborating with them. Building relationships with like-minded professionals can lead to mutually beneficial partnerships, referrals, and shared knowledge. Collaborative efforts can elevate the entire industry and create opportunities for growth and innovation.

Create a Client-Centered Approach

Putting your clients at the forefront of your coaching practice is essential for building long-term success. Adopting a client-centered approach will help you create a positive and impactful coaching experience:

Understand Your Ideal Client

Develop a clear understanding of your target audience. Consider their demographics, goals, motivations, and challenges. This knowledge will enable you to tailor your coaching programs and marketing messages specifically to their needs, increasing the likelihood of attracting and retaining clients.

Set Realistic and Achievable Goals

 Work closely with your clients to establish realistic and achievable goals. Collaborate with them to define milestones and develop a roadmap for their journey towards better health. By involving clients in the goal-setting process, you'll foster a sense of ownership and empowerment, leading to higher engagement and success rates.

Continuous Support and Accountability

Offer ongoing support and accountability throughout the coaching relationship. Regular check-ins, progress tracking, and encouragement will keep your clients motivated and focused on their health goals. Be accessible to answer questions, provide guidance, and celebrate their achievements. This level of support will demonstrate your dedication and reinforce the value of your coaching services.


Creating your own unique selling style as a health coach is a journey of self-discovery, authenticity, and client-centeredness. By implementing the strategies discussed in this article—such as creating connections, remaining true to yourself, avoiding conformity, and adopting a client-centered approach—you'll position yourself for success in the competitive health coaching industry. Remember, it's your unique qualities and personalized approach that will set you apart and attract clients who resonate with your genuine passion for helping others achieve optimal health. Embrace your individuality, embrace your clients, and watch your coaching business thrive!

Full name
Job title, Company name

Related Posts

No items found.