4 Reasons Why You Are Not Making 6 Figures as a Health Coach

Jessica Graiser
September 24, 2023
5 min read

Are you a health coach who dreams of reaching six-figure income, but you have yet to crack the code? If so, you're not alone.  At Flowell, we hear this EVERY * SINGLE * DAY! Many health coaches face challenges when it comes to achieving financial success. In this blog post, we will explore four specific reasons why you may be falling short of your goal to make six-figures as a health coach. Understanding these reasons is the first step towards overcoming them and taking your coaching business to new heights.

Insufficient Marketing Strategies—Did you guess this would be first on the list??

One of the primary reasons why health coaches fail to reach six-figure income is inadequate marketing strategies. No matter how skilled and knowledgeable you are, if potential clients are unaware of your services, it will be challenging to attract a consistent stream of clients. Here are some key issues to consider:

Lack of Online Presence

In today's digital age, having a strong online presence is crucial for any business, including health coaching. Are you utilizing social media platforms effectively to showcase your expertise and engage with your target audience? Is your website professional, user-friendly, and optimized for search engines? Without an online presence, you're missing out on valuable opportunities to connect with potential clients who are actively searching for health coaching services.

Without an online presence, you're missing out on a vast pool of potential clients. Many people turn to the internet to find health coaches and wellness resources. By not establishing your presence online, you're limiting your reach and making it harder for potential clients to discover you. This lack of visibility can significantly impact your ability to generate leads and ultimately reach six-figure income.

An online presence provides various avenues for lead generation, such as content marketing, email marketing, and search engine optimization (SEO). These strategies can attract potential clients to your website, capture their contact information, and nurture them into paying clients over time. Without an online presence, you miss out on these powerful lead generation techniques, which can significantly impact your ability to build a consistent and sustainable client base.

Testimonials and reviews play a vital role in establishing credibility and trust in the health coaching industry. With an online presence, you can showcase positive client experiences through testimonials, case studies, and online reviews. This social proof helps potential clients feel more confident in choosing your services. Without an online presence, you're unable to leverage these powerful testimonials, which may hinder your ability to attract new clients and reach six-figure income.

Ineffective Targeting

Identifying and targeting the right audience is vital for success as a health coach. Without a clear understanding of your ideal client and their specific needs, your marketing efforts may fall flat. Are you conducting thorough market research to determine who your ideal clients are? By defining their demographics, interests, and pain points, you can tailor your marketing messages and content to resonate with them more effectively.

Limited Business Skills—Flowell to the rescue!

Becoming a successful health coach goes beyond just having the expertise and knowledge in health and wellness. Running a business requires a set of distinct skills that are often overlooked. Let’s go through some of the ways you might be falling short…

Poor Financial Management–Eek! We’ve all been there.

Effective financial management is essential for any business, including health coaching. Many health coaches struggle with keeping track of their expenses, pricing their services appropriately, and planning for taxes. By implementing proper financial systems and seeking professional advice when needed, you can gain better control over your finances and set yourself up for long-term success.

Inadequate Sales Techniques–and we’ve been there, too!

Being an effective salesperson is crucial for growing your coaching business. However, many health coaches feel uncomfortable or lack the necessary skills to sell their services confidently. Consider investing in sales training or working with a business coach who can help you develop the necessary sales techniques and mindset. By mastering the art of sales, you can communicate the value of your services more effectively and convert potential clients into paying ones.

Insufficient Client Retention Strategies–The “bread and butter” as we like to call it.

Acquiring new clients is undoubtedly important, but retaining existing ones is equally critical for building a sustainable coaching business. Why is your client retention lacking a bit?  Let’s take a peek:

Lack of Results-Oriented Approach

Lack of Results-Oriented Approach: Clients seek results when they invest their time and money in health coaching. If your coaching methods and strategies aren't yielding noticeable improvements or addressing their specific concerns, they may seek alternatives or discontinue working with you. Review your coaching process and ensure that you're using evidence-based techniques, setting clear goals, and providing personalized plans to help clients achieve their desired outcomes.

Inadequate Follow-up and Support—big no-no!

Ongoing support is crucial for client success and satisfaction. Do you have systems in place to provide consistent follow-up, accountability, and personalized guidance? Regular check-ins, progress tracking, and additional resources can significantly enhance the client experience and increase the likelihood of long-term retention. Consider implementing automated email sequences, online support groups, or personalized touchpoints to foster a strong client-coach relationship.

Fear of Self-Promotion and Pricing—AHHHHH the dreaded pricing self-sabotage!

Many health coaches struggle with self-promotion and pricing their services appropriately. Here are two reasons why these challenges may be hindering your progress:

Fear of Self-Promotion–AKA likely your imposter syndrome kicking in

Health coaches often hesitate to promote themselves due to fear of being perceived as pushy or sales-oriented. However, without effectively showcasing your expertise and value, potential clients may not recognize the unique benefits you can provide, hindering your business growth. Overcome this fear by reframing self-promotion as an opportunity to serve and educate your target audience. Share valuable content, success stories, and testimonials that highlight the transformations your coaching can bring.

Undervaluing Your Services

Setting your prices too low can send the wrong message about the quality and value of your coaching services. It's essential to recognize and confidently communicate the worth of the transformation and results you provide to your clients. Conduct market research to understand industry standards and pricing models, and then assess the unique value you bring to the table. By pricing your services appropriately, you position yourself as a high-quality professional and attract clients who value your expertise.


Identifying the reasons why you're not making six-figures in your health coaching business is the first step towards overcoming these challenges. In our next blog post, we will delve into practical solutions for each of these problems, empowering you to take action and propel your coaching business towards the financial success you desire. Stay tuned for "4 Solutions to Propel Your Health Coaching Business to 6-Figures!"

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